BRAND

Unitos Brand Guidelines

Resources of Unitos brand, logo, colors and more.

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Naming

“Unitos” is a single word, always spelled with a capital “U”. It is the brand name of both our company and our application (not “Unitos app”). When referring to dedicated releases from Unitos, we ask that you capitalize them as proper nouns (e.g. “Unitos Method”). Social media tags should use #unitos.

Usage

Leave plenty of space around Unitos resources. Let them be big or small, but let them have room to breathe. Do not squash them or stretch the Unitos logo/icon/wordmark unevenly. All Unitos brand assets are legally registered and under copyright so follow the guide correctly to avoid running into legal problems.

Workmark

The Unitos wordmark should be used in all references to Unitos as space allows. Usage is preferred with the brand colors below.

Logo

For tight layouts or logo-only grids, the Unitos logo is a concise way to refer to Unitos. Use with good judgment for your audience, as the Unitos wordmark has stronger brand recognition.

Colors

Unitos’s primary brand color is the dark blue. The following cyan and dark accents are preferred for monochrome wordmark usage.

Dark blue

RGB 37, 100, 207

#0b3b9b

Cyan

RGB 37, 100, 207

#21c2ed

Dark Gray

RGB 37, 100, 207

#1d1d1b

Icon

This is the icon that is used for the future unitos app, so as to have a recognizable brand line based on the main colors.

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